Corporate Brand Standards
Interstate Battery System International represents more than an enterprise. It represents the set of ideas, principles and values that materialize at every mention or appearance of our name. While our brand expresses the strength, experience and intelligence of our company, it also builds positive equity that further drives our success.
The key to preserving our brand is keeping it clear and putting it in front of every audience—with every communication from advertising to signage, the words we use when we talk about Interstate Batteries, in trade show booths, electronic communication, in our product labeling and collateral.
This online guide is for all those who represent Interstate Batteries: our staff, outside agencies and business partners. These standards will ensure that our brand stays consistent, clear and powerful. With this guide, and your commitment to the highest standards, everything that carries the Interstate Batteries name will reinforce the strength of our brand.
