North America's No. 1 Replacement Battery Now in Costa Rica

JULY 18, 2011

Interstate Batteries Takes another Outrageously Dependable® Step into Latin America

Dallas, Texas—Interstate Batteries is recognized for being the No. 1 automotive replacement battery brand in North America. The Dallas-based battery company takes its expertise in technology and distribution to Costa Rica with the opening in May of an Interstate Batteries distributorship. Interstate and Rally de CASA reached a partnership agreement to market the Interstate brand in Costa Rica. Rally de CASA distributes automotive and motorcycle products at a dozen locations, providing a natural fit for Interstate Batteries.

“Our new partnership in Costa Rica is another exciting step as we watch the Interstate value proposition of delivering dependable service take hold internationally," said Jon Savage, Interstate Batteries vice president of international distributor development. "Interstate's distributor development team has been busy the past few months preparing for a successful launch and has put in place a system where battery dealers in Costa Rica are now being provided fresh Interstate-branded products.”

The quality of Interstate's products most attracted Rally de CASA.

“We are very excited to bring the Interstate Batteries brand to Costa Rica," said Jaime Peralta, Rally de CASA owner. "Interstate products are manufactured to superior standards, and the company's unique system of dependable service guarantees batteries remain fresh on the shelf, providing maximum value to the consumer. That is important to customers in America and here in Costa Rica.”

Interstate Battery products are available throughout North America and in several international locations, including Australia, Guatemala, Colombia, Dominican Republic, Guyana, Panama, Puerto Rico and now Costa Rica.

Interstate Batteries of Rally de CASA is located at 300 N Y 50 Pozuelo, Uruca, 1373-1000 San Jose, Costa Rica.

About Interstate Batteries

Interstate Batteries delivers Outrageously Dependable┬« portable power solutions. The Dallas-based company distributes automotive batteries, franchises and operates retail battery stores, recycles batteries, and provides motive and critical power products. Interstate sells products throughout North America, Australia, the Caribbean and Latin America. Interstate employs more than 1,600 team members throughout North America. For more information, visit ».



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