Sponsorships
Interstate Batteries actively supports unique events and people that help drive brand awareness ... We belive that effective sponsorships engage the customer, personalize the brand, and create a meaningful link between the company and the consumer. As such, Interstate is proud to provide current sponsorships to the follwing individuals and events:
NASCAR
Interstate Batteries and Joe Gibbs Racing have a long history in NASCAR. As one of the longest running sponsor-owner relationships, Interstate has been proud to sponsor the #18 car since 1994. From our first driver, Dale Jarrett to those well known as Bobby Labonte, J.J. Yealey to the current driver, Kyle Busch.
Motorcross
Supercross/Motorcross was the next natural extension from our NASCAR involvement. Interstate is a new associate sponsor with Joe Gibbs Racing’s Supercross/Motocross team under the banner of the JGRMX/Toyota/Yamaha team for the full 2012 race seasons. JGRMX riders include James "Bubba" Stewart - No.7, and Davi Millsaps - No. 18.
KLTY-FM Celebrate Freedom
Interstate Batteries is proud to sponsor the Largest Free Outdoor Concert in America! For more than four years now, two Dallas Powerhouses—KLTY-94.9 FM and Interstate—have put on a large-scale, outdoor concert around the 4th of July each year in the Dallas/Ft. Worth Metroplex. It is a full day of Christian music by some of the most popular artists, a huge kid’s area, tons of vendors and food, topped off by a spectacular fireworks show.